Tony Carranza (Co-Founder)

Born and raised in Madera, CA. He holds a BA of Fine Arts from the Academy of Art University in San Francisco, with an emphasis on printmaking, multimedia, branding, package/print design, and web development. He’s worked with an array of design studios and firms in the Oakland/San Francisco Bay Area and New York City. His experience as an Art Director has allowed him to work with a long roster of community based non-profits and grassroot organizations from over the U.S. With more than 15 years in design. His knowledge and passion for Latin American, Chicano Art, Urban Art, and popular art/de- sign movements have led to his recent work as a Curator. Developing more than 20 exciting shows and showcasing more than 100 California artists.

Ome Quetzal López (Co-founder)

Ome holds a Bachelors in Social Work and is completing an MPA, with an emphasis in non-profit man- agement. Carrying a life long passion for social justice and cultural arts. Raised in Sanger, CA, and growing up in an art-activist family highly involved with the farm labor and Chicano movement defined her vision. This has lead in the creation of multiple projects including the now defunct Imagine Change, an art-activism youth led coalition in Fresno, co-founder of Trans.e.motion, an organization that serves to educate the public surrounding transgender issues utilizing the arts, Let’s CHAT, a reproductive jus- tice multimedia arts youth organizing project building youth power and resources in the Bay Area. Ome brings 20 years experience infusing the arts and event planning into social service and social change work. This also coincides with 16 years experience as a state-wide, highly sought after professional DJ.




Dulce UpFront’s philosophy is giving back to the community through conscious art and safe spaces. We focus on engaging people of all ages around healthy and regenerative cultural celebration. With much excitement, we involve families in the projects we create because we value multi-cultural and multi- generational environments. Our approach is always collaborative. We believe that in representing and celebrating cultures we must partner with respected community leaders from various circles. We work with individuals and groups who have a diverse palette of expertise. We regularly involve large groups of conscious and forward thinking artists to broaden our constellation of connections with every event.

Event Production

Dulce UpFront produces multi-generational, multimedia arts & culture events. We work in collaboration with event producers, organizations, businesses, institutions, touring artists from throughout the nation. Annually our events provide space for over a hundred performers reaching thousands of participants of varying ages and cultural backgrounds. Our aim has been to create visually rich multimedia events that celebrate life through culture while at the same time highlighting social/political issues. Intentionally making these issues digestible are key in gaining a broader community understanding.


Dulce UpFront provides various workshops meant to motivate people to think critically on how they can infuse multimedia arts and culture into their personal/professional lives. We seek to inspire people to be more creative and strength-based in their approach to living and working. We present at confer- ences, college and high school campuses to students and faculty to organizations and the community at large. Workshops focus on demystifying cultural heritage, various art disciplines and event produc- tion. Dulce UpFront also provides workshops for boards of directors and educational faculties and staff in merging theory and practice (praxis) with regard to student engagement.

Consultation & Curation

Dulce UpFront works with institutions, businesses, organizations, and conference committees in the development of concepts for branded annual events, fundraisers and one time events. We provide expert advice and resources that serve to engage their audience and leave a lasting impression. Dulce UpFront’s consultation helps event production no longer feel like a daunting task but rather an exciting and manageable process.

Dulce UpFront also offers event curation for organizations. Using their vision, budget, and outline, they can gather from a robust network of artists and cultural workers to develop and implement a vibrant settings that empowers people with a strong sense of connectivity toward each other.



PINCHE SERIES (21+ Multimedia Arts & Cultural Event)

AfroSensations – (2013) Focusing on the art and music from the African diaspora.

Golden Age Hip Hop – (2013) A costume party paying homage to early Hip Hop culture.

Pura Cumbia – (2013) Focusing on Cumbia music from Colombia.

Circo Discoteque – (2014) Featuring live pyrotechnics and circus inspired performances.

La Pinche Junta – (2014) Multimedia, art, music and poetry event featuring L.A. based acts.

Queer Qumbia – (2014) Oakland event celebrating Latin queerness.

Jaranas & Hummingbirds – (2014) Multimedia, arts, and music event featuring Las Cafeteras.

Bici Vida – (2014) Collaboration with Fresno bike organizations celebrating bike culture.

Rhythm & Resist – (2014) Focusing on music throughout the Americas.

Sangre Cosmica – (2014) Multimedia, arts, and music event featuring La Misa Negra.

Culture Night – (2014) Collaboration with Fresno/Visalia based poets, musicians and visual artists.

Dulceria De Muertos – (2014) Annual Day of the Dead themed event.

Sol Sarape – (2015) Summer multicultural music and art event supporting local murals.

East Los Jaranas – (2016) Summer Series – Multimedia, art exhibit, and music event feat. Las Cafeteras.

Rebelde – (2016) Summer Series – Multimedia, art exhibit, and music event feat. Olmeca.

Tres (2016) Summer Series – Multimedia, art exhibit, and music event feat. Boogat (Canada) Three Year Anniversary event

Vibrato Soundsystem (2016) Summer Series – Multimedia, art exhibit, and music event feat. Violinder & Patrick Contreras


ALL AGES (Multimedia Arts Events)

Music is the Weapon – (2013) Fela Kuti documentary film screening event.

Exist & Resist – (2013) Celebrating Indigenous remembrance and resistence.

Belleza Sin Fronteras/Beauty Without Borders – (2013) Multimedia art/music event and workshops.

International Women’s Day Celebration – (2014) 2-day event with Climbing Poetree.

A Tribe Called Red – (2014) Event bridging First Nations Pow-wow music and Hip Hop.

Fist Up Film Festival – (2014) Host of film screenings highlighting feminism and struggle in Mexico.

Hip Hop for the People – (2014 ) Annual conscious Hip Hop music and art event.

Pan Dulce: Break Bread, Give Dough – (2014) Dulce UpFront’s annual fundraiser.

Magandang Corazon– (2014) Honoring the historical role of Filipinos in the Farm Labor Movement.

Brown Boi Summit – (2014) Celebrating cross-cultural and gender inter-connectedness through art.

Rola – (2014) Event spotlighting Latin musicians from SoCal/NorCal/CenCal.

Bhangra B-Boys & Breakbeats – (2014) Event Bridging South Asian and Hip Hop Culture.

Batzlan Love Jams – (2014) Music, art, bike and car show focusing on California street culture.

Juneteenth – (2015) Youth art workshop partner for the annual Juneteenth Celebration.

Reedley Dia De Los Muertos – (2015) First annual Dia De Los Muertos Celebration at Reedley College.

Inseparable Intersections – (2016) 2-day college event featuring Climbing Poetree in Fresno & Reedley.

Cinco De Mayo – (2016) Cinco De Mayo Celebration at Madera Community College

Kick Knowledge Get L.O.U.D – (2016) Multi-media arts event Feat. Fashawn and The Know Youth Media artists.

Latino Heritage Event – (2016) 2-day college event Feat. Las Cafeteras in Fresno & Reedley.



Chicano Batman – (2014) Featuring L.A. rockers mixing 60’s Rock, Tropical, Psychedlia, & Cumbia.

Maria Del Pilar – (2014) Featuring former Los Abandonded front-woman in her solo debut.

Fernanda Ulibarri – (2015) Featuring Mexican artist Fernanda Ulibarri on her solo tour.

Buyepongo – (2016) Featuring Buyepongo, a Colombian style Cumbia band from Los Angeles.



Catacomb Party – (2015) 10,000 people attended this yearly event on the Fulton Mall. Dulce UpFront curated 3 stages with street performers, vendors, live artists, and kids interactive areas. We also designed and arranged the outdoor décor aesthetics.

Painted Earth – (2016) Outdoor mini-festival celebrating the connection to land and agriculture.

Kern Youth Arts Festival – (2016) Summer Youth Justice Series event in Kern County.

#Schoolsnotprisons Tour Fresno event – (2016) 800 attendees. Feat. La Santa Cecilia, Mistah FAB, Fashawn, Audio Push, Low Leaf, Culture Strike, Mariachi Arcoiris De Los Angeles, Getting Through Life Graffiti Crew.

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